PARIS – The Bel Group introduced Arjoon Bose as the international cheese, dairy and plant-based product manufacturer’s new chief marketing and digital officer.

Bel shared that Bose will be a part of the company’s growth leadership team, led by chief growth officer Béatrice de Noray. Additionally, Bose will serve as Bel’s global leader for the following teams: integrated marketing and communications, strategic insights, e-commerce, partnerships and licensing, and brand design.

The company said Bose’s responsibilities also include further elevating Bel’s “global brand equities,” noting its portfolio includes Babybel, The Laughing Cow, Kiri, Boursin, GoGo squeeZ and Nurishh. What’s more, the company said he will orchestrate its Marketing Centre of Excellence as part of Bel’s long-term strategy to become a leader in healthy snacking.

De Noray added that Bose will “play a key leadership role” within Bel’s global growth team, and she expects him to help elevate consumer engagement for the company’s international brands.

“His expertise and experience will play a pivotal role for our brands, for which he will drive our international agenda to deploy innovative marketing and digital strategies, contributing to our ambitious responsible growth model,” she said.

Bose’s professional experience includes numerous global marketing and brand building roles during his more than nine years at General Mills and a decade at L’Oréal.

Upon the announcement of his new role with Bel, Bose said he was honored to join a “mission-driven” company.

“I am excited to embark on this transformative journey of consumer centricity with our talented global teams committed with a vision to bringing our brands more purposefully into culture, supercharging creativity and connected commerce while always being at the service of our communities,” he said.

The company identified e-commerce as a “strategic priority” for Bel and said Bose will drive its development in that area, as well as play a key part in Bel’s plan to offer “brand experiences that answer both consumer and customer needs worldwide.”