EDISON, NJ — Ingredient supplier AAK named Joe Campbell as vice president, go-to-market, for AAK USA, Inc.

The company said Campbell will oversee efforts to increase market share and build brand recognition for AAK in the US and Canada, and oversee customer innovation and customer relationships.

Prior to joining AAK, Campbell was president of Master Martini. He also has been with such companies as Unilever and Puratos.

“Joe has held this role on an interim basis since January,” said Octavio Díaz de León Carrillo, president of AAK USA, Inc. and vice president of AAK AB.

De León Carrillo added that Campbell brings “a wealth of successful experience, from establishing commercial organizations, facilitating product development, leading the start-up of new businesses and more,” to the company.

“AAK is already benefiting from Joe's experience and leadership as our team drives growth, profitability and new opportunities in the US and Canada,” he said.