SOUTHLAKE, TEXAS – A frozen yogurt manufacturer that first launched to create healthier dessert options for school menus, the company unveiled a full rebrand, completing its pivot to retail channels as Wild About Mixmi Froyo.
Formerly known as Mixmi Frozen Yogurt, the company debuted not only a new name, but also an upgraded formulation and reimagined packaging.
Owned by health-focused Rä Foods, Wild About Mixmi Froyo said it “cracked the code on making healthy irresistible,” creating a frozen dessert that uses 100% natural ingredients and contains neither GMOs nor artificial sweeteners.
The company said its frozen yogurt products are fermented, and enriched with probiotics in order to improve gut health, enhance digestion and strengthen immune function – supporting the entire microbiome. The products also contain prebiotic fiber.
"We're not just making frozen yogurt; we're revolutionizing how people think about treats by balancing health with taste,” said Susan Harlander, vice president of technology for Rä Foods. “Our products promote a healthy microbiome, making them essential for training immune cells, preventing infections and reducing the risk of autoimmune diseases."
Wild About Mixmi Froyo also shared that extensive consumer and market testing helped it land on new packaging that reflects its products, which contain 90 calories per cup.
The frozen desserts – which are available in Mango Mania, Ultimate Chocolate, Totally Vanilla and Orange Dream flavors – come in boxes that contain four 4 oz cups.
"Our froyo is the ultimate treat parents can feel great about sharing with their families – and enjoy for themselves,” said Stephanie Browder, vice president of marketing at Rä Foods. “We aim to offer a sweet treat for those who seek out high-quality, health-conscious snacks that don’t compromise on great taste.”