PHILADELPHIA — With Valentine’s Day vibes in mind, La Colombe launched its latest ready-to-drink, dairy-based flavored coffee beverage, Draft Latte Strawberry Mocha.
The Chobani-owned coffee roaster shared that the indulgent coffee creation features natural strawberry flavoring and real cocoa.
"Our seasonal Draft Latte drinks are always a hit and a great way to introduce new consumers to La Colombe,” said Chobani and La Colombe chief innovation officer Niel Sandfort. “Limited-edition flavors tend to be most popular in fall and winter, where flavor profiles are more defined, yet this is not exactly the peak of cold coffee season. We're excited to lead the way in spring seasonal flavors by bringing Strawberry Mocha, an innovative, first-of-its-kind flavor, to consumers who want to enjoy an indulgent treat with less sugar. It tastes like a ripe strawberry dipped in chocolate."
La Colombe noted that its dairy-based lattes contain 9-15 grams of sugar per 11 fluid oz, while US Department of Agriculture data indicate the average ready-to-drink, dairy-based flavored coffee beverages contain 33 grams of sugar per 11 fluid oz.
The company said the new limited time flavor drew inspiration from the most successful seasonal Draft Latte to date at its cafes, Strawberry. La Colombe Draft Latte Strawberry Mocha cans launched at major retailers throughout the United States and will be available through April 15.
Coinciding with the flavor’s debut, La Colombe announced a Love Over Lattes campaign for singles, a collaboration with the OkCupid dating app.