COEUR D'ALENE, IDAHO — Mediterranean fast food brand Pita Pit USA commenced a strategic partnership with Thor’s Skyr, not only bringing the traditional Icelandic skyr maker's products to its menu, but also giving Thor’s Skyr a new chief executive officer.
Pita Pit USA president and CEO Peter Riggs will now also serve as the CEO for Thor’s Skyr.
The companies said the dual leadership role for Riggs gives both Pita Pit and Thor’s Skyr shared expertise and resources that are expected to generate mutual growth.
Riggs said the collaboration generates innovation and expands the market reach for both brands.
"Thor's Skyr's dedication to health-conscious, protein-rich foods perfectly aligns with Pita Pit's mission to provide fresh and nutritious options to our customers,” Riggs said.
In terms of the menu, the partnership includes Thor’s Skyr smoothies, as well as new sauce flavors and protein-enhanced snacks that are made with Thor’s Skyr products.
Thor’s Skyr co-founder Unnar Danielsson said with flavors such as Key Lime & Coconut, and Coffee, the company is adding distinctive elements to the Pita Pit menu.
"We're creating a culinary experience that blends Icelandic traditions with American innovation," Danielsson said.
Riggs said it immediately was clear to him that the companies complemented one another.
"This collaboration allows us to combine Pita Pit's established presence in the quick-service restaurant industry with Thor's Skyr's innovative dairy products, creating a unique offering in the marketplace,” he said.