DALLAS — Flavored milk maker Promised Land Dairy plans to bring the taste of a springtime holiday tradition to the dairy aisle.

The Texas-based dairy manufacturer revealed it collaborated with PEEPS to create a limited time PEEPS Sweet Marshmallow Milk.

A LALA, US, Inc. brand, Promised Land Dairy said its special PEEPS flavored milk marks the first brand partnership for the company since its debut close to 40 years ago. Promised Land Dairy added that its products are kosher certified, contain no added hormones, and are free from artificial colors and flavors.

“Promised Land Dairy is dedicated to crafting the most delicious milk flavors daily,” LALA, US vice president of marketing and sales Heather Foitek said. “We're thrilled to introduce exciting new seasonal varieties to our premium lineup. PEEPS has been the perfect partner in this limited-time product.”

PEEPS brand manager Caitlin Servian said the collaboration helped the confectionery brand bring “the magic of PEEPS” to a different format.

“PEEPS Sweet Marshmallow Milk captures the signature sweet marshmallow flavor fans know and love in a whole new way, making it the perfect addition to Easter celebrations this season,” Servian said.

Promised Land Dairy said the seasonal PEEPS creation will be available at select retailers through April 20, while supplies last.