CINCINNATI — The refrigerated perimeter aisles at retailers will soon feature a new company — Novus Foods.
The company formed in a merger between Australian-style yogurt manufacturer noosa and Lakeview Farms, a portfolio company of CapVest Partners LLP that manufactures fresh dips. Novus Foods said noosa will operate as a standalone division within the newly formed company.
“We are thrilled to join the noosa yogurt business with Lakeview Farms as we create Novus Foods,” said Tom Davis, chief executive officer of Lakeview Farms. “This represents a huge opportunity for both businesses to leverage their strengths and innovate within the growing yogurt category and beyond. Novus Foods will embody the companies’ combined expertise and passion for delivering high quality, innovative fresh foods to consumers.”
The newly created company comes after Lakeview Farms announced it was acquiring noosa from The Campbell Co. in November 2024.
The acquisition included noosa’s trademarks, products, its Bellvue, Colo., facility and noosa’s approximately 240 team members.
The Campbell Co. acquired noosa in March 2024 as a part of the Sovos Brands acquisition.
“We are excited to join Lakeview Farms, a company that shares our deep commitment to quality and a passion for the refrigerated snacking space,” said Paula Benedetto, senior vice president and general manager at noosa. “Together as Novus Foods, we have a stronger platform to continue growing and delivering exceptional products to our customers and consumers.”
Novus Foods’ products will be available at such retailers as Walmart, Kroger, Albertson’s Publix and others.
The rebrand is expected to be completed in the second half of 2025.