MORRISTOWN, TENN. — Oolie, a new brand set to officially debut March 4, shared its plans to launch a line of egg-based, dairy-free dips and yogurts at Natural Products Expo West in Anaheim, Calif.

The company said its products are made with free-range eggs and have up to 11 grams of protein per serving.

“This is a new era for eggs,” said Faith Ferguson, vice president of sales at Oolie Foods. “Oolie is the world’s first egg-based, protein-rich, dairy-free brand, making it a game changer for the category. Our free-range egg base offers a creamy, rich flavor for dips and yogurts, with more protein, fewer calories, better nutrients and cleaner ingredients than conventional dairy-free products. By partnering with small farms, we ensure the highest quality eggs from happy chickens, which makes all the difference in the nutrients offered by our brand.”

Citing the National Library of Medicine, Oolie said 30-50 million Americans are lactose intolerant by age 20. This means there is high demand for dairy-free products that do not necessarily have to also cater to vegans.

Oolie said its egg-based dips meet this demand, as well as the demand for protein-rich, nutritious products with functional benefits.

According to Oolie, conventional plant-based products use fillers to imitate the texture of dairy products, while the creamy texture of Oolie dips comes naturally from the eggs, which also offer omega-3 and omega-6  fatty acids that can benefit heart and brain health.

The Oolie line includes the following flavors:

• Dips: Garlic & Herb, Spicy Pepper, Yellow Curry, Mediterranean Tomato and Red Beet Bliss

• Yogurts: Vanilla, Key Lime and Berry Blend

“The first thing you’ll notice when tasting Oolie’s dips and yogurts is the rich creaminess and bold flavor,” Ferguson said. “There’s no eggy taste, even though each serving includes one whole egg. It’s a testament to our innovative approach to product development.”

Natural Products Expo West attendees can visit Booth #8708 to be among the first to taste the new Oolie line. Ferguson said the products will hit retail store shelves this spring.