MORTON GROVE, ILL. — Fermented dairy manufacturer Lifeway Foods, Inc. revealed it will feature probiotic salad dressing concepts, as well as a number of its newest products, during Natural Products Expo West 2025, in Anaheim, Calif.

Lifeway said Expo West attendees will be some of the first people to experience the company’s probiotic innovations, which include new flavors of its whole milk kefir.

Julie Smolyansky, president and chief executive officer of Lifeway Foods, said the company works with “a passion to thoughtfully craft products that nourish both body and mind and satisfy developing consumer demands,” noting that interest in kefir continues to grow.

"As pioneers of kefir and cultured dairy in the US, it is crucial that we lead innovation in the dairy aisle,” Smolyansky said. “Our newest offerings have a mixture of on-trend ingredients, along with fusion flavors and combinations never seen before, which research shows resonates with Gen Z and Millennial shoppers.”

During Expo West, March 4-7 at the Anaheim Convention Center, Lifeway said its booth will offer samples of the company’s lactose-free Flavor Fusion kefir, as well as its Probiotic Smoothie + Collagen, and Farmer Cheese appetizers.