BUFFALO, NY — Bringing a playtime favorite to snack time, Go-Gurt rolled out a limited time promotion in partnership with the Minecraft video game.

Mincecraft Go-Gurt not only makes use of special packaging, but also offers access to a discount for video game players.

Part of Yoplait, the Go-Gurt brand said the special product run includes three distinct varieties of its easy-to-open tubes. Once the yogurt in a tube is consumed, the package reveals either a diamond, paper or pickaxe. The concept is based upon a game of Rock, Paper, Scissors, and once the snack is eaten, friends can see who has the winning tube.

Additionally, consumers who purchase $10 of Minecraft Go-Gurt through May 15 can redeem a receipt for a $5 discount code online at the Minecraft Shop.

The yogurt brand also introduced Go-Gurt Protein, which features more protein than the standard tube, and Simply Go-Gurt, which contains no high-fructose corn syrup, added color or artificial flavors.