PHOENIX — Frozen novelty brand Bubbies Ice Cream revealed a new sustainable packaging feature for its mochi ice cream products.

The company previously used internal plastic clamshell packaging that has been replaced with paper pulp trays that consumers may compost at home.

Bubbies estimated the sustainability-driven swap will eliminate approximately 310 tons of plastic from entering landfills every year. It noted that the paper pulp trays are biodegradable in home composting environments within six months.

The ice cream snack maker shared that it partnered with New Jersey-based Earth-Cycle Corporation to develop three exclusive compostable inner tray designs.

“Since day one, Bubbies has been committed to sharing its ice cream creations in an ethical and environmentally conscious way that benefits both our customers and the planet,” Bubbies vice president of marketing Katie Cline said. “Now that our transition from plastic to paper pulp trays is complete, we encourage consumers to join the movement this Earth Month by composting their trays at home and making mindful choices that contribute to a cleaner, greener future.”

Bubbies said developing the new sustainable packaging solution involved extensive testing to make sure the trays function comparably to their plastic predecessors. The company said the switch, on a yearly basis, eliminates its use of 621,703 lbs of plastic, 21.7 million kBtu of energy and 1.6 million lbs of greenhouse gas emissions.

The company said its mochi ice cream products with paper pulp trays are available at select retailers throughout the United States, as well as online at the Bubbies website.