EMERYVILLE, CALIF. — Small batch premium ice cream maker Double Rainbow Ice Cream initiated a new subscription program to make its pints more accessible to consumers throughout the United States.

Double Rainbow said shoppers can visit the company’s website to build their own personal eight-pint bundles and choose monthly, bi-monthly or quarterly delivery. 

The orders of pints, Double Rainbow pointed out, may be changed as desired each cycle so consumers can try even more flavors over the course of time. Ice cream lovers may mix and match from a selection that includes flavors such as Banana Pudding, Cappuccino Chocolate Crunch, Dulce De Leche, Mint Chocolate Chip, Peanut Butter & Jelly, and many others.

The subscription program also offers a 10% discount on every order and Double Rainbow said the plans provide flexibility, as well, with options to skip, pause or change an order.

“Whether you're a longtime fan or discovering our flavors for the first time, our subscription service brings the magic of Double Rainbow directly to your freezer, wherever you are in the US,” chief executive officer/president Taryn Segal said. “Making customers happy from coast to coast is what drives us. Our new subscription program is not only about convenience and fun, it’s a key part of our expansion strategy. We want more people across the country to discover just how good real ice cream can be.”

Established in 1976 in San Francisco, Double Rainbow’s new Subscribe & Save program is accessible online via its website.