OAKLAND, CALIF. — Frozen fruit bar maker Outshine is launching Simply Indulgent bars, a new line of dairy-based frozen snacks.
Made with skim milk, Simply Indulgent bars contain 5 grams of protein per bar, boast a clean label and have 25% less sugar than regular frozen dairy bars, according to the company. All bars are made with no GMO ingredients or high-fructose corn syrup.
Outshine Simply Indulgent bars are available in four varieties, including strawberry and mango, made with fruit, and the brand’s first non-fruit flavors in the portfolio: chocolate and coffee. Simply Indulgent coffee bars contain 20 mg of caffeine, about one-fourth the amount in a cup of coffee.
“The Outshine brand strives to help our consumers shine brighter from the inside out with our refreshingly real frozen fruit bars,” said Joanna Komvopoulos, Outshine brand manager for parent company Froneri. “Our new collection of Simply Indulgent bars is a good source of protein made with the goodness of real milk, providing the indulgence of a dairy-based frozen snack with the simple ingredients and delicious taste expected from Outshine. We are excited to expand our fruit-based portfolio with the release of two brand-new flavors, chocolate and coffee, for those looking for even more indulgent, yet better-for-you options without compromise.”
The six-count, single-flavor boxes are rolling out now and will be available nationwide by April 2021 for a suggested retail price of $4.69.