MADISON, WIS. – The Wisconsin Cheese Makers Association’s next export-focused educational session aims to help companies that travel to foreign trade shows.

The upcoming WCMA Export Workgroup, scheduled for May 23, was developed to teach dairy manufacturers and processors how to boost their return on investment while travelling abroad to attend such events.

“International demand continues to grow for US dairy products, and WCMA is pleased to support our members’ efforts to make the most of global sales opportunities,” said WCMA grants and business programs director Danica Nilsestuen. “We know that effective preparation and follow-up are essential to successful trade show participation. In May, we’ll offer insights on how processors can target international buyers and maximize their success in overseas markets.”

WCMA shared that the meeting includes presentations from dairy export leaders, such as Sartori Cheese and MCT Dairies. Topics will include how to research markets and select a show, the financial investment involved in attending, what to expect upon arrival, pre- and post-show marketing, effective follow-up, and other topics.

Additionally, the US Dairy Export Council will provide the latest dairy export projections. And attendees will be provided with information on resources that are available via Dairy Farmers of Wisconsin, Food Export Midwest, the Wisconsin Department of Agriculture, Trade and Consumer Protection, and the Wisconsin Economic Development Corporation (WEDC).

All presenters will field audience questions at the workshop, WCMA added.

People can attend the hybrid event in person May 23 from 10 a.m. to 2 p.m. in Sun Prairie, Wis., or attend virtually online. Registration and more information is available online at the WCMA website.

The educational session is funded in part by WEDC.