NOVI, MICH. – Fluid milk products from India-based Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) will arrive in the United States, via a new partnership between the international dairy manufacturer and US dairy cooperative Michigan Milk Producers Association (MMPA).

Per MMPA, the collaboration will introduce GCMMF’s Amul brand to Americans. Amul exports its milk and other dairy products to 50-plus countries and is owned by 3.6 million dairy farmers in India. The massive food product company generates more than $10 billion annually.

“This partnership with Amul allows us to work with another cooperative to help them grow their brand in the United States, benefitting not only our own dairy farmer members, but those in India as well,” MMPA president and chief executive officer Joe Diglio said. “MMPA’s strategic partnership with Amul will continue to enhance MMPA’s growing and diversified product mix while utilizing our state-of-the-art technology.”

The US dairy processor said its caseless milk packaging design and proprietary fluid milk technology will help Amul market fluid milk in specialty stores throughout the Midwest and East Coast. Amul Gold has a 6% fat level, while Amul Shakti is 4.5%, Amul Taaza is 3.25% and Amul Slim ‘N’ Trim is 2%.

MMPA noted Dr. Verghese Kurien, the founder chairman of GCMMF, is a Michigan State University alumnus.

Amul managing director Dr. Jayen Mehta said the brand was honored to partner with MMPA.

“This is the first time that Amul fresh milk is being launched anywhere outside India,” Mehta said. “It is our great pleasure to bring the taste of India to the world, in alignment with the vision of our Hon Prime Minister Mr. Narendra Modi to make Amul a global dairy brand.”