BOISE, IDAHO — Fresh off the heels of a $1.5 million Series Seed funding round and an ambitious reformulation effort, Killer Creamery is looking to expand its reach in the better-for-you ice cream category.
Launched in 2016 by founder and chief executive officer Louis Armstrong, Killer Creamery offers a low-carb, sugar-free ice cream featuring C8 MCT oil from coconuts, which supports cognitive health and weight management, and a keto-approved blend of natural sweeteners. It also incorporates a prebiotic fiber, which aids in insulin sensitivity and offers anti-inflammatory and cardiovascular system health benefits. The keto ice cream comes in eight flavors with creative names like Peanut Blubber, No Judge Mint, Chip Chip Hooray and Chilla In Vanilla.
The Boise, Idaho-based startup in late 2020 debuted a new recipe with a creamier texture.
“I think once we solve for texture, we could start to innovate more around the flavor,” said Matt Price, chief operating officer at Killer Creamery. “It was those two things that drove us to make a bold move in what already was a crazy year and switch formulations.”
Scoopability was a key area of focus during the reformulation, he said.
“A lot of the products in our space are trying to solve the problem where a pint of ice cream has to be brought out for 5, 10, 15 minutes prior to consumption,” Mr. Price said. “That has been a barrier to creating really innovative novelty products.”
As an example, the company spent several years developing a keto ice cream sandwich.
“It’s taken us two and a half years to get the better-for-you wafer and to make the ice cream flavor and texture adjustments so that a consumer can bite it right out of the freezer door,” Mr. Price said.
Killer Creamery in December closed a $1.5 million Series Seed funding round. The investment will go toward launching the new ice cream sandwiches, which are expected to hit shelves by the end of the year. The company also plans to grow its distribution footprint, which currently includes more than 2,700 doors across the United States.
Killer Creamery’s improved texture and nutritional callouts help it stand out in the increasingly competitive better-for-you ice cream space, Mr. Price said. It also uses its philanthropic mission to stand out in the crowded category.
The company partners with Whale and Dolphin Conservation North America, a non-profit dedicated to protecting whales and dolphins. It also works with the Max Love Project, an organization that promotes quality of life for children surviving cancer.
“We are trying to dig out a really unique position for ourselves,” Mr. Price said. “What does it take to win? Obviously, you have to continue to innovate outside of the pint ice cream. It also is about whose message really speaks to the consumer more. When you talk to consumers and even employees, you realize how big of a deal being a mission-driven company is. We feel like we are that company right now.”