WHITE PLAINS, NY — Danone North America is launching Oikos Pro, a new line of protein-packed yogurt cups and drinks.
Oikos Pro products are formulated to provide the protein, minerals and essential amino acids required to build and maintain strong bones and muscles, according to Danone. The cups and drinks contain leucine, a branch chain amino acid involved in building muscle.
Oikos Pro single-serve yogurt cups contain 20 grams of protein and no added sugars per 5.3-oz cup. Available in vanilla, strawberry, mixed berry and peach flavors, the cups include vitamin D and 15% of the daily recommended calcium intake. Each cup retails for $1.59.
Oikos Pro drinks contain 25 grams of protein, no added sugars and 9 essential amino acids per 20-oz bottle. The beverages come in strawberry banana, mixed berry, caramel macchiato and coffee flavors. The latter two contain 100 mg of caffeine, which is equivalent to one cup of coffee. Each Oikos Pro beverage retails for $2.49.
"This year the world of fitness experienced unique challenges and changes, and we appreciate the value people are placing on health and nutrition headed into 2021," said Surbhi Martin, vice president of marketing for Danone North America. "Oikos Pro set out to deliver a new collection of post-workout dairy snacks for fitness fans that are far from boring with high-quality protein, different formats, and flavors. We wanted to create this line to help people support strong muscles — no matter what they're up against."
Oikos Pro cups and drinks are set to hit shelves in January 2021.