CHICAGO – Hot cocoa maker Swiss Miss found a source of inspiration for its newest flavor at the bottom of a bowl of Cinnamon Toast Crunch cereal.
The drink mix brand from Conagra Brands teamed with General Mills to create Swiss Miss Cinnamon Toast Crunch Cinnamilk, which incorporates the cereal’s famous “Cinnadust” with marshmallows and a Swiss Miss base.
Each box of the new product contains six sets of mixing ingredients – with one packet of creamy drink mix and one envelope of “Cinnadust” and marshmallows completing each pair.
"We love creating sweet, warm moments of indulgence," said Audrey Ingersoll, sweet snacks vice president and general manager for Conagra Brands. "Our new Swiss Miss Cinnamon Toast Crunch Cinnamilk hot drink mix is another delicious way for Swiss Miss to deliver happiness in a mug."
The new collaboration mix will become available at grocery stores, mass retailers and eCommerce outlets beginning in June, with a suggested retail price of $2.99.