PARAMUS, N.J. – Caribbean Hispanic cheesemaker Gayo Azul, a FrieslandCampina brand, launched a back-to-school marketing campaign with a contest for consumers to win a bicycle.
The contest will have three randomly selected winners, each receiving a $500 bicycle and a $100 gift card for Gayo Azul products that can be used at the recipients’ local retailer.
Consumers can submit entries in a variety of ways through Sept. 15, with the option to increase their chances if they use more than one:
• Complete the entry form on the company’s website.
• Share the contest posts from Gayo Azul’s Facebook and Instagram pages.
“Many of our consumers have been loyal to our brand for years, sometimes even decades,” said Debbie Seife, marketing director of FrieslandCampina. “We like to show our appreciation for that loyalty in fun and out-of-the-ordinary ways, and I hope our consumers love the grand prize as much as we do. The last Gayo Azul contest amassed thousands of entries, so we want to open the door again based on the extreme excitement.”