CHICAGO – Bel Brands USA announced a new “cream cheese credit” incentive for consumers interested in the company’s Nurishh Incredible Dairy Animal Free Cream Cheese Spread.

Aimed at bagel and cream cheese lovers, the promotion allows people to apply for a chance to receive $200, as well as a year’s supply of products.

Nurishh is Bel Brands USA’s alternative dairy brand. The animal-free cream cheese, which contains real dairy proteins, is made in collaboration with Perfect Day. Per the company, the lactose-free product features the same taste, texture and richness as traditional cream cheese spreads. 

"We know people are looking to make better choices every day, which is why we're excited to reward them for making one small switch to animal-free cream cheese with our cream cheese credit," said Florian Decaux, plant-based acceleration director for Bel Brands USA. "Nurishh Incredible Dairy is perfect for flexitarians and dairy lovers alike who are looking for an alternative dairy option, without having to compromise on taste or texture."

Consumers who buy Nurishh cream cheese can enter the contest by uploading a photo of their receipt online on the brand’s website by Feb. 21. The company shared that 250 people will be selected to receive a $200 credit sent to their Venmo or PayPal accounts, while 2,500 other people will get a digital coupon for a free tub of Nurishh cream cheese.

The products are available in Original, Strawberry and Chive & Onion flavors at Kroger locations throughout the United States, with a suggested retail price of $4.99.