CHICAGO – For the first time in nine years, Bel Brands USA is making an addition to its Babybel product line, launching Mini Babybel Monterey Jack.
Per Bel Brands USA, the new cheese snacks are arriving at retailers following close to 15 months of product development and consumer testing. The company described the flavor of its Monterey Jack as “mild and creamy with a slight sweetness.” The cheese has 4 grams of protein per serving.
Coinciding with the launch, the company also announced its Mini BabyBel Mozzarella features a reformulated recipe for a creamier texture, with 4 grams of protein and 70 calories per serving.
Additionally, with kids in mind, the brand introduced special packaging for its mozzarella that includes mascots called the Mozza-Monsters.
"Consumers are at the heart of our business decisions, particularly when it comes to new product varieties or reformulations,” said Melanie Nemoy, brand director at Babybel. “We sought out their feedback to bring forward Monterey Jack and to improve the Mozzarella that you can try on shelves today."
The new cheeses from Babybel contain no artificial growth hormones, colors, flavors or preservatives. The products are sold in 12-count nets with a retail price of $7.99.