NEW YORK — Frozen dessert maker Enlightened has launched a line of frozen Greek yogurt bars.
Available in caramel brownie and mint and cookies flavors, the bars are the latest addition to Enlightened’s low-sugar offerings aimed at health-conscious consumers. Each bar contains 3 grams of added sugar, 5 grams of protein, 80 calories and both prebiotic and probiotic benefits.
“Our customers have been asking us for years to deliver a Greek yogurt version of our ice cream bars,” said Michael Shoretz, chief executive officer and founder of Enlightened. “We worked hard to create a product that not only tastes great but also offers a healthier alternative to traditional ice cream bars.”
The bars are available in four-count packages, expected to retail at $6.99, alongside other Enlightened products at Sprouts Farmers Market, Shoprite, Ingles, Harris Teeter and other retailers.