WEBSTER, NY. — The Coca-Cola Co. selected a site in Webster, NY, to build a $650 million plant that will process fairlife branded dairy products. The company plans to break ground in the fall and the plant is scheduled to be operational by the fourth quarter of 2025.
“Consumer demand for fairlife products is at an all-time high, and a new production facility will allow us to significantly increase capacity and deliver fairlife to even more households across the country,” said Tim Doelman, chief executive officer of fairlife. “As we continue to grow in the Northeast, Webster’s proximity and access to best-in-class dairy farmers make it an excellent location to support our next phase of growth in the region and beyond.”
Founded in 2012, fairlife has formulated a line of products that are made through ultra-filtered milk processing that removes the lactose and much of the sugar and leaves behind more of the protein and calcium. The company offers a range of products that are sold under the fairlife, Core Power, and fairlife Nutrition Plan brands. The Coca-Cola Co. acquired the company in 2020.
During an April 24 conference call with securities analysts to discuss Coca-Cola’s first-quarter results, James Robert B. Quincey, chairman and CEO, said the fairlife brand had grown volume double-digits for eight-consecutive quarters and reached $1 billion in sales in 2022.