MALMO, SWEDEN – Home-delivered Oatly products now are just a few finger taps and swipes away for consumers in Los Angeles and New York City.
Oatly Group AB announced it teamed with REEF Kitchens to make its products available for one-hour delivery in the two major US cities through branded storefronts on food delivery apps Postmates, UberEats, DoorDash and Grubhub.
The menu available through the apps includes the company’s:
• 64 oz Chilled Oatmilk, in Original, Low Fat, Full Fat and Chocolate
• 32 oz Chilled Barista Edition
• Non-Dairy Frozen Novelty Bars in Vanilla, Chocolate, Salted Caramel and Strawberry
• Non-Dairy Frozen Dessert Pints in Vanilla, Chocolate, Strawberry, Mint Chip and Coffee
The products are priced with their suggested retail prices. Oatly stated it plans to make one-hour delivery in Los Angeles and New York City available directly from its website, as well, later in 2022.
“We’re incredibly excited about this launch and the ability to get Oatly products into the hands of our consumers in LA and NYC within mere moments,” said Mike Messersmith, president, Oatly North America. “These cities have proved their love of oatmilk, being early adopters of Oatly, and we’re thrilled that as we grow, we can expand access to our products where and how consumers want to shop for them, in an easy and convenient way.”
Kenneth Rourke, president of kitchens and retail, REEF Technology, said the new partnership will provide “diehards and new consumers alike” with “a more convenient way” to order Oatly’s various products.