CHICAGO — Taco Bell and The Kraft Heinz Co. are adding two new items to the Taco Bell at Home product line.
The Crunchwrap Supreme and Chicken Chipotle Quesadilla Cravings Kits feature a variety of proprietary Taco Bell ingredients, seasonings and sauces to help consumers recreate the classic menu items in their home kitchens. Each kit contains four servings worth of necessary ingredients, excluding proteins, in an easily customizable format.
“Kraft Heinz and Taco Bell created the Taco Bell at Home line to bring signature and crave worthy Taco Bell offerings and flavors straight to the grocery aisle and allow fans to make Taco Bell their way,” said Danielle Coopersmith, associate director of marketing for Taco Bell at Home. “Our innovation strategy focuses on creating new products inspired by beloved Taco Bell classics that encourage fans to customize their at-home creations and take them to new heights.”
Both Cravings Kits options are available exclusively in Walmart stores and online nationwide. The launch marks the latest product addition to the Taco Bell at Home retail portfolio, which includes several seasoning blends, sauces, taco shells and taco kits, since the companies expanded the partnership in October 2023.