LA FARGE, WIS. — Farmer-owned cooperative Organic Valley expanded its milk product portfolio with a new functional offering.
Organic Valley Family First is formulated with 12 essential nutrients and added DHA omega-3 fatty acids to support brain health, according to the company.
The product was developed in response to National Institute of Health data that found Americans across age groups are not consuming the daily recommended amount of omega-3 fatty acids. Each serving of Family First contains 50 mgs of omega-3s.
“Our new Organic Valley Family First milk tastes just as fresh and delicious as our other organic milks, with the added benefits of DHA omega-3,” said Jaclyn Cardin, chief brand officer for Organic Valley. “And so we couldn't be more excited to bring our new Family First milk to store shelves nationwide and offer families a great-tasting option from our co-op that provides quality nutrition for the whole family.”
The beverage is set to roll out to retailers nationwide this month, in whole and 2% reduced-fat varieties, with a suggested retail price between $5.99 and $6.99 per 64-oz carton. Organic Valley Family First marks the most recent functional addition to the company’s product lineup, following the launch of smoothie mixes for prenatal and postnatal support in 2022.