ATLANTA -- Leading fiber-based consumer packaging provider, Graphic Packaging International has partnered with Coca-Cola Hellenic Bottling Company (HBC) Ireland and Northern Ireland on their journey to achieve a ‘World Without Waste.’ The partnership will result in new paperboard solutions across all multipack can configurations, and it supports Coca-Cola HBC’s strategy of using more sustainable packaging.

Coca-Cola HBC’s larger multipacks (10, 12, 20 and 24 cans) are now available in a new fully enclosed carton. This follows the introduction of Graphic Packaging’s new KeelClip late last year, which saw smaller multipacks (four, six and eight cans) transition to an innovative paperboard solution. Both packaging types were designed and developed by Graphic Packaging; in total, transitioning to these new secondary packaging solutions will eliminate 500 tons annually of hard-to-recycle shrink wrap plastic. 

Coca-Cola HBC have also introduced prominent on-pack messaging to communicate their sustainability message directly to consumers, highlighting that the packs are recyclable. The more premium feel of the pack will enhance the brand and elevate shelf appeal within the multipack aisle, improving point of sale and the consumer experience.

The product development team at Graphic Packaging worked closely with Coca-Cola HBC to ensure the plastic replacement solution was in harmony with the company’s sustainability plans, while upholding high quality standards. The design is made from paperboard, a substrate made from renewable resources. 

To support the production requirements of the venture, Graphic Packaging has installed the QuikFlex machine in Coca-Cola HBC’s plant in Lisburn, Northern Ireland, producing a variety of configurations from four- to 24-packs.

Reflecting the company’s continuous pursuit of sustainable operations, the Coca-Cola HBC Group was recently ranked the global No.1 sustainable beverage company by the Dow Jones Sustainability Index.