LOUISVILLE, KY. – Papa Johns announced on Nov. 16 that the company would be introducing a new restaurant design, logo and brand identity.
“We are evolving how the Papa Johns experience comes to life across all touchpoints, while remaining true to what got us where we are today and bringing to life our continued aspirations to improve and grow,” said Max Wetzel, the chief commercial officer of Papa Johns.” This new experience is both a celebration of our tremendous momentum and a vision to inspire future growth.”
The company will lay out a new open-floorplan restaurant design. Papa Johns will also offer better pick-up options at the drive-thru, at “Drive-Up Pick Up” and inside at the pick-up counter, which now includes a self-service option that allows customers to grab their order without waiting in line quickly.
In kitchens, Papa Johns’ workers will prepare orders at modular stations that allow the same space to prepare different products at different times.
“Part of making it easier to say yes to Papa Johns development is having a smart and seamless design,” said Amanda Clark, chief development officer for Papa Johns. “We worked with customers and our operations team to understand how we can have our stores be a true reflection of our brand while delivering an efficient operational experience, and this design delivers on that.”
A new logo was introduced that the company is calling “Better by Design” which features updated hues of Papa Johns signature red and green color crafted to distinguish the brand better.
Papa Johns’ new visual identity will also have inspiration from ingredients it’s known for in the pizza business. The identity includes identifiable colors with the existing brand, a custom font on the Papa Johns packaging, photos of pizza moments, and illustrations representing its products.