TILLAMOOK, ORE. – In order to celebrate on Feb. 13 both National Cheddar Day and the 113th anniversary of its farmer-owned cooperative, Tillamook County Creamery Association (TCCA) announced it is brining back its Mother Loaf, a 40-pound block of sharp yellow cheddar.
The massive brick of cheese will be available to purchase on Tillamook’s website, beginning on Tuesday, Feb. 1.
Joe Prewett, executive vice president, brand and category growth, TCCA, said when the company announced the Mother Loaf in 2021, it sold out in 20 minutes.
“We thought the best way to celebrate with our fans would be to bring back the Mother Loaf again, and then some,” Prewett said.
This year, National Cheddar Day and Tillamook’s anniversary also fall on the same day as the Super Bowl.
“We've added a bold music video, cheesy swag and fun fan giveaways to help cheddar lovers everywhere upgrade any food moment, whether to dress up your table or yourself,” Prewett said.
Via a partnership with creative agency 72andSunny Los Angeles, Tillamook created a shoppable music video, which can be viewed on the company’s website.
An inventory of cheddar-inspired fashion and accessories, all created by the women-owned Portland Garment Factory, also will become available on Feb. 1, featuring items such as party pants, slices bags and snacky koozies.
The Mother Load and other goods will become available at 8 a.m. PST, on Tuesday, Feb. 1, on the Tillamook website.
"We know our cheddar products taste better because they're made right," said Jill Allen, director of product excellence, TCCA. "At TCCA, we pride ourselves on using quality ingredients and never cutting corners – for 113 years."