MADISON, WIS. – After the COVID-19 pandemic canceled the International Dairy Deli Bakery Association’s annual conference two years in a row, organizers anticipate the upcoming IDDBA 2022 show essentially will function as an enormous family reunion, as well.
Whitney Atkins, IDDBA’s vice president of marketing, said the association is excited to bring its members, exhibitors and retailers back together again from June 5-7, at Atlanta’s Georgia World Congress Center.
Atkins said attendees this year can expect to get a look at the newest products and trends, as well as experience some features that will be new for the conference.
“On behalf the IDDBA board of directors, staff and member companies, we are ecstatic to bring our community back together in June,” she said. “One of IDDBA’s driving influencers is community, and what a way to cultivate community by being back for IDDBA 2022 in Atlanta.”
The show aims to grow business by bringing together leaders and innovators, with thousands of attendees and more than 800 exhibiting companies.
The general sessions at IDDBA 2022 will feature industry specialists, influencers and leaders. Along with speakers who will educate the audience in their respective areas of expertise, other features of the conference include the expansive expo floor, the Champions of Change Awards, a charcuterie certification exam, receptions and more, such as:
• a live demonstration from a champion cake decorator.
• a new feature for this year’s show, Visionary Pavilion, where attendees can learn about new companies and growth within the dairy, deli and bakery community, and small business can showcase their innovative and trend-setting products.
• the New Product Showcase, which provides a glimpse into innovation and trends, with cutting-edge products, packaging and services highlighted.
• “What’s In Store” live workshop sessions, which focus on using products to engage with and appeal to consumers.
The show floor will highlight services and products within the dairy, deli and bakery world. Atkins said the organic, natural and plant-based section is proving to be a sought after attraction.
Plus, a new myIDDBA app is available to download. It can be used not only during the conference, but also throughout the year to access resources, breaking news, educational opportunities and more.
Atkins said IDDBA 2022 will continue the association’s mission to expand its leadership role in promoting the growth and development of dairy, deli and bakery sales in the food industry, as well as provide the chance to “once again connect with colleagues and friends that we have all missed dearly.”