PURCHASE, NY – Joining the “dirty soda” trend that has gained traction on TikTok of late, Pepsi launched a holiday season social media campaign centered around “Pilk” – a mixture of milk and Pepsi, typically topped with creamer.
The company is calling for Pilk drinkers to share photos and/or videos of their concoctions online via TikTok, Instagram or Twitter with a #PilkandCookies hashtag in order to enter a sweepstakes and win cash for holiday gifts.
"Combining Pepsi and milk has long been a secret hack among Pepsi fans,” said Todd Kaplan, chief marketing officer for the company. “Now with the rise of the 'dirty soda' trend on TikTok and throughout the country, we thought Pilk and cookies would be a great way to unapologetically celebrate the holidays with a new and delicious way to enjoy Pepsi this season.”
Pepsi offered up some recipes to go along with the campaign, as well, such as The Naughty & Ice, which includes milk, heavy cream and vanilla creamer. The Chocolate Extreme calls for chocolate milk and Pepsi Nitro. The Cherry on Top features milk, heavy cream, caramel creamer and Pepsi Wild Cherry. The Snow Fl(oat) includes oat milk, caramel creamer and Pepsi Zero Sugar. The Nutty Cracker incorporates almond milk, coconut creamer and Nitro Pepsi Vanilla.
More details regarding rules for the contest are available from Pepsi online.