ANAHEIM, CALIF. — Atalanta Corp. showcased at the International Dairy Deli Bakery Association (IDDBA) show a new product for its Il Villaggio brand that brings convenience to premium cheese.

Il Villaggio’s Grana Padano Gourmet Cheese with new twist and grate packaging is set to launch in early 2024, said Marissa DeMaio, vice president of marketing and sales at Elizabeth, NJ-based Atalanta.

DeMaio said the company wanted to increase the product’s value by making it affordable for the consumer without giving up quality. The suggested retail price for the new product is $9.99.

The company displayed a prototype of the product at IDDBA 2023 and will make some changes before it launches, DeMaio said. This includes changing the yellow cheese grater piece to green to better match the branding on the product label.