CHICAGO — Bel Brands USA announced its Boursin Cheese brand made musician Lance Bass the face of its Maison Boursin Connection Collection for the 2023 holiday season.
The collection is designed to alleviate some of the stress hosts face when planning their holiday gatherings, allowing them to focus more energy on connection.
According to a Boursin survey, “83% of Americans aged 21-45 would entertain more often if it wasn’t so overwhelming, and nearly three in four people report feeling disconnected as a result of spending less time with friends and family than in years past.”
“It's no secret I love entertaining and reuniting with friends old and new, but when it comes to planning a delicious food spread or beautiful tablescapes, it can get stressful,” Bass said. “With the help of Boursin and the Maison Boursin Connection Collection, I feel less pressure and can spend more time spreading holiday cheer and actually being with my guests instead of worrying about the little things.”
Said Ridhi Barber, brand director of Boursin: “From inspiring confidence in 2022 to fostering connections this year, Maison Boursin is designed to support hosts so they can focus on what’s most important – the people in their lives. Boursin has always been a simple solution to elevate everyday meals, and now with the Connection Collection, people have everything they need to effortlessly entertain.”
The Maison Boursin Connection Collection includes the following:
• One 5.2 oz box of Boursin Garlic & Fine Herbs
• One 5.2 oz box of Boursin Bites Garlic & Fine Herbs
• One 5.2 oz box of Boursin Black Truffle & Sea Salt
• Five recipe cards
• Serving platter
• Matte gold serving spoons
• A set of drink tags
• A waist-length silk jacket
• Two twisted candles and matching candle holder
• Conversation cards
Consumers can enter for a chance to win the entire Connection Collection, valued at more than $550, now through Nov. 21, at the Connection Collection website.