CHICAGO – Boursin Cheese is joining forces with culinary TV host and author Padma Lakshmi to deliver a cheese-centric crash course in the art of in-home entertaining.
Bel Brands USA’s Boursin and Lakshmi are collaborating to turn a house in New York into a destination for cheese-lovers called Maison Boursin. The site will open its doors June 17 and 18 to consumers, who can book reservations for a 60-minute experience.
Boursin described the sessions, which can be booked online at the brand’s website beginning on May 25, as an immersive experience for visitors.
Each reservation includes a sampling of dishes developed by Lakshmi and Boursin, featuring a number of the brand’s flavors, as well as a house tour that incorporates different entertaining scenarios.
Additionally, the experience involves tips on hosting “the ultimate gathering,” and each guest will get a custom digital look book that serves as a guide to hosting dinner parties, brunches and more.
“Maison Boursin combines the art of cheese with the art of hosting in a way that is approachable but elevated," said Jamee Pearlstein, brand director for Boursin. "After an uncertain few years, it's time to get back to brunches, movie nights and impromptu dinners with the people we love. And Boursin continues to be the perfect wow-worthy element for every entertaining occasion – helping hosts regain their confidence and remember everything they love about hosting friends and family without any added stress."
As part of the event, Lakshmi will make available some of her own recipes, such as Padma's Boursin e Pepe and Padma's Roasted Figs au Boursin.
"Hosting doesn't have to be intimidating, and I'm looking forward to helping home cooks rediscover the joy of creating memorable moments with loved ones over a shared meal or dish," Lakshmi said. "I'm excited to share some recipes I've created with Boursin that make entertaining stress-free, craveable and fun."
The in-person bookings cost $20 per person, with all proceeds being donated to charity. Aspects of the Maison Boursin experience will be accessible virtually, as well, on Boursin’s website.