CALIFORNIA – The Marin French Cheese Co. has revamped their over 150 year old brand in an attempt to increase consumer awareness of its status as the oldest artisan cheesemaker in the country. Founded in 1865, the company updated its logo and overall design with new, more visible, easy-to-read labels and colors specific to each flavor in an effort to draw attention and adapt to the ever-changing dairy market.
“The decision to rebrand arose because consumer research indicated low brand awareness,” said Manon Servouse, marketing director for Marin French Cheese Co. “Many thought that Marin French was a descriptor of cheese style, not our company name. The new logo and design reaffirm Marin French Cheese Co. as the country’s oldest cheese company, rooted in a tradition of artisan French-style cheesemaking in the unique terroir of Northern California.”
Now managed by the Triballat family, Marin French Cheese Co.’s handcrafted products are made in small batches with the highest-quality milk from Holstein, Jersey and Guernsey cows pastured at local North Bay dairies near the creamery. The result is a collection of cheeses, including Camembert, Traditional Brie and Triple Crème Brie, handcrafted using Old World methods that add a unique charm to the product.
In 2005, the Triple Crème Brie was the first American cheese to win the only gold medal in the Brie category of The World Cheese Awards in London. The product took home gold once again in 2010.
Marin French Cheese Co. cheeses can be found at local grocery stores and cheese counters across the country and via the website’s store locator. Also available at Northbay Creameries, the online shop for Marin French Cheese Co. and its sister brands, Laura Chenel and St. Benoit Creamery.