TILLAMOOK, ORE. – With both its name recognition and portfolio of products growing, Tillamook County Creamery Association unveiled a fresh brand platform and campaign.

The farmer-owned cooperative, which produces cheese, ice cream, butter, cream cheese, yogurt, sour cream and frozen meals, called the introduction of its "Extraordinary Dairy" campaign the start of a new era for Tillamook.

The company said its brand platform “encourages dairy lovers not to settle for mediocre dairy, challenges the status quo of the category and elevates the brand's reputation of delivering products that are better than they have to be.”

Tillamook partnered with creative agency Leo Burnett on the campaign, which calls attention to the company’s variety of dairy products.

"Our brand has grown exponentially over the past several years, evolving from a West Coast cult favorite to a household staple in shopping carts, refrigerators and freezers across the country," said Kate Boltin, Tillamook’s vice president of marketing. "It was time for us to refresh our advertising in a big way, and that's exactly what we aim to do with this campaign – put our truly extraordinary dairy products in a national spotlight with a new campaign that is sure to delight."

The company shared that its cross-category, omnichannel campaign features actor and singer Josh Gad, with new TV, online video and audio advertising, as well as out of home creative.

"The Tillamook team has such a wholesome enthusiasm for dairy and we really wanted to make sure that came across in the creative,” said Britt Nolan, president and chief creative officer at Leo Burnett. “We leaned into the brand's personality to convey what it is that truly sets them apart from the other brands in the dairy aisle. Adding Josh Gad as the voice talent elevated the childlike wonder and whimsical energy we were after."

Ahead of the new campaign and brand platform, Tillamook launched in 2024 whole milk mozzarella, brick cream cheese and a curated chocolate ice cream collection.