LOS ANGELES – Modern frozen snack maker My/Mochi hired Brigette Wolf to become the company’s chief marketing officer.
Before joining My/Mochi, Wolf spent more than 10 years at Mondelēz International. Thus far during her career, she has led marketing and innovation for such brands as Oreo and DiGiorno. For the past five years, she led Mondelēz International’s SnackFutures, an innovation and venture hub.
Per My/Mochi, Wolf will be responsible for accelerating the growth of the company’s flourishing mochi ice cream production through marketing, with innovation into new categories and dayparts, while also building upon the brand’s connection with consumers.
"We are at a pivotal point in our brand journey and needed someone who could truly dig into our challenges and drive the tremendous growth opportunities we have ahead," said Craig Berger, My/Mochi chief executive officer. "We found a unicorn in Brigette who has the rigor of big company process along with the agility and energy of a start-up. She's been on the job a few weeks and already has us going in a really exciting direction."
Said Wolf of moving from Mondelēz International to My/Mochi, "The opportunity to build and grow SnackFutures from within was a true gift in learning how to think and work differently, and now I can't wait to apply my skills and experiences to helping grow the My/Mochi brand and team to their full potential."
The Los Angeles-based company shared that Wolf will introduce a new wave of My/Mochi products at Natural Products Expo West in March.