WHITE PLAINS, NY – Dannon’s Light + Fit brand announced a restaging, featuring new packaging, products and an ad campaign.
The brand in June will launch Light + Fit Zero Sugar Drinks in three flavors: Mango Pineapple, Strawberry Banana and Vanilla.
The cultured dairy drinks contain 8 grams of protein per 7 oz bottle, with 40 calories per serving, 0 grams of sugar and no artificial sweeteners.
The new drinks, which arrive in an on-the-go format, expand upon the brand’s sugar-free cups, which debuted in 2022, and are available in Vanilla, Strawberry, Peach and Mixed Berry flavors.
The brand said a new modern look accompanies the arrival of its latest products, along with an ad campaign celebrating women for being exactly who they are and doing what they want.
"We're modernizing Light + Fit with a bold new campaign that challenges yogurt marketing tropes and societal conventions that women should crave less,” said Surbhi Martin, vice president, Greek yogurt and functional nutrition, Danone North America. “Our goal is to inspire women to be bravely unapologetic about what they want, including embracing their snack cravings and desire for full-on flavor without compromise. Through this integrated marketing campaign, our hope is to connect with new audiences by spotlighting how Light + Fit's irresistible flavor enables people to indulge their cravings without the guilt."