MINNEAPOLIS – Häagen-Dazs isn’t just for the ice cream aisle anymore. The brand is extending its reach with the debut of the Cultured Crème yogurt line.
Häagen-Dazs partnered with General Mills to produce the yogurt, due to the food manufacturer’s experience with yogurts and dairy snacks. The new product was inspired by the taste and texture of Häagen-Dazs’ indulgent ice cream.
“We are thrilled to introduce a new experience to the yogurt aisle this summer through the luxury of Häagen-Dazs,” said Benjamin Myers, senior brand manager at General Mills. “From the smooth, creamy texture to the delicious, premium flavors, our new Häagen-Dazs Cultured Crème inspires anytime indulgence.”
Per General Mills, the new yogurt is slow crafted through a fermentation process that is up to five times longer than traditional yogurt, which leads to a “creamy texture reminiscent of ice cream.” The company also said Cultured Crème includes a unique blend of dairy cultures “that offer a smoother taste experience, unlike the slightly sour flavor of traditional yogurt.”
The new yogurts are made with fresh milk and cream, and real fruit, and contain no colors from artificial sources or artificial flavors.
Cultured Crème is set to arrive at retailers in June, with six flavors available: Vanilla Bean, Strawberry, Coffee, Lemon, Blueberry and Black Cherry.