OAKLAND, CALIF. – Häagen-Dazs revealed its ice cream can now be found in a new cone format made from butter cookies.
The Butter Cookie Cone products will debut in four flavors: Vanilla, Strawberry, Chocolate and Coffee.
Per Häagen-Dazs, the cones’ ingredients include crunchy butter cookies for the first time in the brand’s history and each cone is lined with real chocolate.
“Häagen-Dazs is anything but ordinary and we wanted to bring an extraordinary innovation to our consumers this year that delivered on handheld ice cream trends across the dessert industry,” said Elizabell Marquez, chief marketing officer of Dreyer’s Grand Ice Cream. “Frozen snacks have experienced explosive growth over the years and as category leaders we recognized an opportunity for the Butter Cookie Cone to deliver on next level indulgence consumers desire and only Häagen-Dazs can deliver.”
The Vanilla flavor is topped with caramel sauce, chocolate curls and cookie pieces. Strawberry comes with white chocolate curls, raspberry sauce and cookie pieces. Chocolate features chocolate fudge sauce, chocolate curls and cookie pieces. The Coffee variety includes espresso fudge sauce, roasted almonds and cookie pieces.
The brand also shared that the cocoa used to make the products is certified by the Rainforest Alliance, which helps farmers produce better crops, adapt to climate change, increase productivity and reduce costs.
Butter Cookie Cones will be sold at select United States retailers, and national distribution is expected by April. Each flavor will retail at $8.99 per four-count box.