CHICAGO — Truly Grass Fed, a brand of sustainably-produced dairy products imported from Ireland, is expanding its distribution to include more US retailers, both in-store and online, including Amazon Fresh.
According to Truly Grass Fed, its cheese and butter products are now on shelves at H-E-B for the first time. Launches at ShopRite and Safeway are coming later this year.
At The Fresh Market and Publix, where Truly Grass Fed products are already sold, the brand is adding more SKUs to its line.
"Building upon the growing consumer interest in our brand and positive response to our refreshed packaging that rolled out earlier this summer, this retail expansion will allow even more customers to learn about Truly Grass Fed's delicious products and Irish tradition of sustainable agriculture," said Jaclyn Crabbe, marketing director, Truly Grass Fed. "By continuing to expand our online delivery options and increase retail distribution, we are opening up alternative ways for new and existing customers to discover and shop for our delicious butter and cheese."
The farmer-owned co-operative organization said its dairy farmers share deep connections with their herds and ensure they meet the highest industry standards of quality, safety, animal welfare and environmental consciousness.
According to the company, all of its products come from cows that are 95% grass-fed on farms with an average of one cow for every two acres of land, non-GMO project verified, animal welfare approved by A Greener World, and free from growth hormones and antibiotics.
"As we head into the last few months of the year when entertaining and holiday baking are popular, Truly Grass Fed products will be more accessible to shoppers as they prepare for parties and family gatherings," said Conor O'Donovan, general manager at Truly Grass Fed. "With Truly Grass Fed's availability on Amazon Fresh, the busiest time of the year will be a little easier as individuals can now conveniently order our products online and schedule an at-home delivery."