CHICAGO — It’s not often that The Laughing Cow introduces a new flavor for its snack-sized cheese wedges. The Bel Brands USA brand revealed its first new variety in five years, announcing the launch of its Creamy Jalapeño spreadable cheese.

The brand shared that it developed the new product for consumers looking to spice up their snacking occasions, describing the flavor as containing “just enough heat” to balance the cheese’s creamy texture with spice.

The Laughing Cow is constantly seeking new, innovative flavor options for our consumers, and through in-depth consumer research we found there is a white space in the snack cheese category when it comes to jalapeño,” said Zach Fatla, brand director for The Laughing Cow. “We know bolder, hotter and unique cheese varieties are a top priority for consumers, which is why we are thrilled to be adding a spicy jalapeño flavor to the delicious lineup of our creamy cheese wedges.”

The snack cheese brand noted each pre-portioned wedge contains 2 grams of protein.

The newest flavor in The Laughing Cow’s lineup joins Creamy Original, Creamy Light, Creamy Garlic & Herb, Creamy Aged White Cheddar, Creamy Spicy Pepper Jack and Creamy Asiago.