CHICAGO — The Laughing Cow, part of Bel Brands USA, is launching its plant-based spreadable cheese product nationwide. 

The alternative dairy offering is aimed at consumers seeking spreadable plant-based alternative cheeses, using almond milk to create a creamy texture. The Laughing Cow’s vegan-certified, non-GMO product is initially available in a garlic and herb flavor, and the company plans to explore spicy additions for 2025.

“We've spent months perfecting the recipe for The Laughing Cow Plant-Based and are equally excited for this product to hit shelves now as we are for consumers across the country to try it,” said Zach Fatla, brand director of The Laughing Cow. “This launch marks a new step for the brand, and we look forward to sharing the deliciousness of The Laughing Cow with a whole new audience.”

The Laughing Cow Plant-Based is now sold exclusively at Whole Foods Market stores across the United States for $4.49 per 4.5-oz container. The company said it plans to roll out the garlic and herb and an Original variety in Kroger locations and other grocery retailers this spring.

Bel Brands USA first announced in 2022 plans to expand production of plant-based cheese across brands such as The Laughing Cow, Babybel, Boursin and Nurishh.