CHICAGO — Greenleaf Foods, SPC has expanded distribution with its Field Roast brand’s Plant-Based Pepperoni and Chao Creamery Creamy Original Shreds. Bothproducts are now available at Whole FoodsMarket, which will be the first national retailer to carry both products — making it easier for consumers to pick up everything they need for the perfect plant-based pizza night.
“We have seen great momentum with our plant-based pepperoni in the foodservice sector, with our recent partnership with Little Caesars and select pizza chains throughout the United States and Canada, and our continued growth with Chao Creamery has been reflected through increased distribution across produce and dairy aisles,” said Dan Curtin, president of Greenleaf Foods, SPC. “As a leading food brand proud to offer both plant-based meats and cheeses, we’re thrilled to launch these two products in Whole Foods Market stores nationally during National Pizza Month, inviting new and existing fans alike the chance to add bold, delicious flavor to their plant-based meals.”
Field Roast first introduced its Plant-Based Pepperoni at the start of 2021 in the foodservice channel through a partnership with prominent Canada-based pizza chain Pizza Nova, before expanding distribution into additional foodservice partnerships and at retail. It is the first pepperoni alternative to be made with pea protein opposed to soy, offering 6 grams of protein per serving. Field Roast Plant-Based Pepperoni has characteristic fat marbling and is crafted with fresh spices, including whole pieces of fennel, cracked black pepper, garlic and paprika to deliver an authentic, bold pepperoni taste.
Field Roast will also launch Chao Creamery Creamy Original Shreds in Whole Foods Market stores this month. The retailer currently carries Chao Creamery Original Creamy Original Slices. Most plant-based cheese products mimic popular mainstream flavors like cheddar, mozzarella and American, however, Chao flavors are uniquely made with coconut-based ingredients and fermented tofu to deliver a buttery, umami bite. Launched in 2020, Chao Creamery Creamy Original Shreds offer the same indulgent, creamy experience as the brand’s Creamy Original Slices.