CHICAGO – Anchor Dairy, the consumer brand for New Zealand dairy cooperative Fonterra, announced it is celebrating Earth Day in 2022 by launching its new Organic Butter.
The butter from grass-fed and pasture-raised cows is carbon zero certified, through Toitū Envirocare, which verifies carbon emissions across a product’s life cycle.
Fonterra shared that in order to meet those requirements, it calculated the carbon emissions involved in the distribution of Anchor butter, from farm to consumers’ homes, and developed a plan to further reduce emissions, as well as support renewable energy projects that would offset emissions that couldn’t be avoided.
The packaging on the new butter from Anchor includes a QR code that gives consumers access to Provenance.org, where they can look at supply chain details.
New Zealand’s climate, the company detailed, allows cows to graze in pastures year-round. The butter produced is certified USDA organic, non-GMO and free from synthetic fertilizers, pesticides, antibiotics and growth hormones.
"We're excited to celebrate Earth Month with the launch of our organic carbon zero certified butter,” said Megan Patterson, Americas marketing communication manager for the company. “Not only does it taste great, but our butter can help everyday consumers live a more sustainable life. With sustainability and the environment a core pillar of the Fonterra brand, we're thrilled to be amongst the first companies to offer US consumers a carbon zero butter option.”
The butter will be sold in 8 oz. blocks, and is set to be available starting this month. It will be distributed by KeHE at a suggested retail price of $8.00 per package.