KANSAS CITY, KAN. – As part of Dairy Month in June, Dairy Farmers of America introduced a new ad campaign to highlight how the industry can make an impact on the environment with its sustainability efforts.
The campaign incorporates a team of farmers, engineers, nutritionists, veterinarians, technology experts and scientists the DFA put together and dubbed the “Nerd Herd.” The group was formed to support DFA’s sustainability strategies and educate consumers about how DFA farm families use renewable energy methods, such as wind turbines, solar energy, healthy soil strategies and turning waste into power sources.
“Our farm families are the original stewards of the land as their farms are their livelihood, so they’re all about protecting the land and their cows for future generations,” said Kristen Coady, senior vice president of corporate affairs at DFA. “We hope these new ads featuring the DFA Nerd Herd will help build more awareness with consumers about DFA’s sustainability efforts and help them feel confident about eating their favorite dairy products.”
The new campaign will find audiences via YouTube, streaming platforms, digital publications, social media and digital advertising.
To extend the reach of the campaign and highlight milk’s attributes, the DFA sponsored an episode of “Hot Ones” on the First We Feast YouTube channel, which has more than 11 million subscribers.
To follow up on the Dairy Month campaign, the DFA plans to share more videos throughout 2022 to showcase sustainable practices used within the dairy industry.
The DFA committed in 2020 to work toward reducing greenhouse gas emissions in the supply chain by 30% by 2030, and it is involved in the dairy industry’s larger collaboration that committed to become carbon neutral or better by 2050.
A farmer-owned dairy cooperative, the DFA also manufactures dairy products and ingredients, which are used in Alta Dena Dairy, Meadow Gold Dairy, Friendly’s, Borden Cheese, Plugrá Premium Butter, Kemps and other brands.