NEW BERLIN, NY – Yogurt, oatmilk and creamer manufacturer Chobani hired Thomas Ranese to become its new chief marketing officer.
Ranese, who will begin in his new role Aug. 14, most recently worked at Abbott and some of his past marketing leadership roles came at Uber and Google.
Hamdi Ulukaya, Chobani’s founder and chief executive officer, said the company aims to be an “innovative, disruptive brand that means something” to its consumers.
"The name Chobani stands for something better – better ingredients, better quality, better nutrition and a better way of doing business,” Ulukaya said. “We wanted to ensure we had the right transformative leader to shepherd our brand in the next phase of our growth and evolution and found that in Thomas. He has a passion to make a difference for humanity and believes in our mission of good food for all. We are excited to welcome him to the Chobani family."
Ranese served as the global CMO for Uber, where his marketing efforts dealt with Uber Eats and other key business results. He worked for 10 years at Google and was involved with launching key products and rebranding. He also spent time as CMO for the State of New York and worked on campaigns to drive economic development.
Chobani shared that Ranese will work closely with Ulukaya and report to president and chief operations officer Kevin Burns.
"Thomas brings a unique combination of creativity and business acumen with deep expertise in brand building, digital strategy and integrated marketing that will be critical as we continue to innovate, scale our brand and drive growth in new categories,” Burns said. “His tech background working in disruptive businesses will help us connect with more consumers and drive impact for our customers across channels."
The company’s new CMO said he admires Chobani’s brand, products and sense of purpose.
"I am excited to share Chobani's story and expanding set of products with more people to drive growth for the business and further impact the communities Chobani touches,” Ranese said.