LA FERTE-BERNARD, FRANCE – International packaging machinery manufacturer Serac shared that its recently created cup division achieved 30 million euros ($31.6 million) in sales, with 1,000-plus machines and dosing systems installed for major customers.

With its ascension to a position as a global leader in manufacturing cup packaging machines for food products, Serac said it is targeting 30% growth over a three-year span.

Serac integrated two of its subsidiaries, Nova and Doselec, to establish its cup division. The company acquired Nova in 2004, and it purchased Doselec in January of 2023. Serac’s leadership noted that Nova earlier this year doubled the surface area of its machine production workshop, while acquiring Doselec helped Serac broaden its product range and strengthen its market presence.

A family-owned group founded 50-plus years ago, Serac cited a “strong” worldwide demand for dairy products and food products in cups as a catalyst for creating the new division, which will be led by Olivier Péru, the former director at Nova.

The filling machines from Serac’s cup division are used for dairy products such as yogurt, cheese, cream desserts and fresh or cooked dairy desserts. Serac has three types of filling solutions: a rotary machine, a linear filling machine and a dosing unit. The company described its rotary machine as a compact filling/capping solution that can produce up to 12,000 pots per hour. It said the linear filling machine can produce up to 65,000 cups per hour and its dosing unit is designed for integration on fill and seal, form fill and seal, and pouch filling machines.

Serac customers that use its machines and dosing systems include Nestlé, Andros, Danone and Lactalis.