LA FARGE, WIS. – American shoppers picked Organic Valley’s Reduced Fat Eggnog as the top specialty dairy beverage in the 2024 Product of the Year USA Awards.
Established internationally 30-plus years ago and operating in the United States for 16 years, the Product of the Year program focuses on product innovation, with votes from 40,000 consumers determining the award winners.
Daryl Spors, vice president of product development for Organic Valley, called shoppers’ endorsement of the eggnog via the Product of The Year nod an honor.
"We worked hard with our co-op of small, organic, family farmers to ensure that our Organic Valley Reduced Fat Eggnog has a made-from-scratch recipe using our organic milk and eggs that is just as creamy and delicious as our prior full fat version,” Spors said. “This award reinforces that we achieved our goal to produce the best tasting dairy product that consumers will love by using high-quality, organic ingredients from cows and chickens raised without the use of antibiotics, synthetic hormones, toxic pesticides or GMOs."
Product of the Year Award winners are decided through a national study of 40,000 American shoppers conducted by market research and consulting company Kantar.