PHILADEPHIA – Specialty coffee roaster La Colombe introduced its first new product under Chobani leadership, announcing the national availability of Draft Latte cans.

Chobani acquired the ready-to-drink (RTD) coffee company for $900 million in late 2023. 

La Colombe said the draft lattes, which are made with milk, replicate the “creamy texture and smooth taste” of the Draft Lattes that are sold on tap in its cafes. The 11 oz cans debuted in five varieties: Double, Triple, Mocha, Vanilla and Caramel.

Chobani and La Colombe shared that they aimed to craft the “world’s frothiest draft latte,” using cold brewed single-origin Colombian bean coffee and locally sourced fresh milk. Citing US Department of Agriculture data on RTD flavored coffee beverages, La Colombe said its lattes have 9 to 15 grams of sugar per serving, compared to 33 grams of sugar per 11 oz in the average RTD, dairy-based flavored coffee beverage.

"We're excited to bring La Colombe's 30 years of coffee credibility and mad science together with Chobani's breakthrough dairy expertise, which maximizes the natural sweetness already found in milk," said Niel Sandfort, chief innovation officer for Chobani. "We have created a perfectly balanced, velvety draft latte with just the right amount of body. It has half the amount of sugar and no artificial sweeteners. This is unparalleled in today's ready-to-drink offering."

Chobani founder and chief executive officer Hamdi Ulukaya said the company and La Colombe are like-minded brands, with a commitment to quality, craftsmanship and impact, while also emphasizing nutritious products that are available to all.

"Just as Chobani disrupted the yogurt industry back in 2007, we're excited for La Colombe to disrupt the high-growth ready-to-drink coffee category with a better choice for people who are looking for more cold coffee options,” Ulukaya said.

Through a partnership with Keurig Dr Pepper, La Colombe said it was able to distribute its beverages through more channels, giving it a broader presence in grocery and convenience stores.

The launch also marked the introduction of La Colombe’s new brand design, with an updated logo, color palette and packaging, which the brand said will be featured on all of its products.

"Our new brand design reflects the heritage, craft and passion we put into every aspect of the coffee experience," said Kathryn O'Connor, chief marketing officer for La Colombe. "One of the most intentional design updates we made was changing the direction of our signature dove to give a sense of forward momentum and reflect the pioneering spirit and innovation at La Colombe."